SHULTZ KAUFMAN BECOMES NEWEST CLIENT OF HEADS & TAILS. WE CONGRATULATION MATT SHULTZ IN WINNING THE 2017 GRAMMY AWARD FOR "BEST ROCK ALBUM' ... CHECK OUT www.shultzkaufman.com for the latest footware fashion line.
Anthony P. Loiacono -- Pres./CEO Heads & Tails, Inc.
Named “Top 100 Marketing Executives” by Advertising Age, Tony Loiacono has vast experience in three unique realms of Sports, Entertainment and Corporate Business. Known as a consummate brand builder and television producer. Loiacono has synergistically weaved together his brand-driven approach with award winning campaigns for a multitude of both product and service oriented Fortune 50 companies as well as his personal endeavors
Loiacono began his career in Detroit with Robert Landau Associates in 1978, working on a variety of marketing/sales promotion and sports marketing programs, including new product introductions and on-going marketing support for such clients as Ford Motor Company, Ford Parts & Service Division, Motorcraft, Carnation and Nabisco. Loiacono coordinated regional marketing efforts for Burger King and Miller Brewing Company in both the Midwest and Western regions. Additionally, Loiacono was responsible for development, planning and implementation of all aspects of sports marketing for Ford and Ford Parts & Service Division including programs with Major League Baseball, the Sarajevo Olympics, National Basketball Association, The Breeders Cup, National Cheerleading Association, and FILA. Working with Ford also enabled him to become a specialist in affinity marketing programs, collaborating on vehicles with such well known names as Eddie Bauer Bronco II (first affinity vehicle by Ford), Pierre Cardin Lincolns and the FILA Thunderbird.
Heading to Los Angeles in 1984, Loiacono founded the full-service integrated communications division for Foote Cone Belding/FCB, working with clients such as Sunkist, Denny's Restaurants, Orion Pictures, Orion Home Video, MCA Records, Fancy Feast Cat Food and the California Milk Advisory Board. Loiacono was responsible for all client strategic planning, new business solicitation, creative, database development as well as design and media platforms. He also headed up the management/marketing evaluation of Chrysler California before becoming a strategic partner and 2nd stage manufacturer.
In 1987, Loiacono was named Sr. V.P. General Manger of FCB/Impact in Los Angeles and Philadelphia providing a full range of marketing/sales promotion/advertising and sports marketing support for a full range of clients including Mattel, Universal Pictures, Universal Studios (Hollywood and Florida), MCA Universal Home Video, Disney, and Ashton-Tate, among others. Loiacono built FCB/Impact from inception to billings of nearly $11 million annually. During his stay with FCB, he founded the National Hockey League's Celebrity All-Star Hockey Team with Richard Dean Anderson and John Bennett Perry, for which he has been Executive Director since its inception in 1986 raising nearly $5 Million for charities.
In 1990, Loiacono left FCB to begin the brand management-marketing platform that is still used today at The Upper Deck Company. While at The Upper Deck Company, Loiacono was credited with pulling the company off the pages of the hobby publications and making it a cogent force in the sports marketing arena. He was also credited with the NHL, NFL, NBA license negotiations and player agreements with Michael Jordon, Joe Montana, Wayne Gretzky, Shaq and more. For his efforts, which helped increase revenues from under $18 million to more than $300 million, Loiacono was named by Advertising Age (1992) one of the Top 100 Marketing Executives in the world.
Currently, Loiacono serves as the President/CEO of Heads & Tails, Inc, a digital technology focused agency Over the past 4 years, Tony has been developing software solutions and services for easy to use digital media and digital signage solutions for mobile, desktop and web integration. Solutions to detect, connect and engage customers supporting live and on-demand media combining digital technology with innovative creative and content services. Clients include: Cisco, Verizon, Vodafone, Ford and PG&E. Loiacono is also the Creator, Executive Producer and Writer of Animal Planet’s hit show Faithful Friends on Animal Planet and syndicated in over 70% of the U.S.A.
Loiacono is recognized for creating hard-hitting marketing programs that marry fresh and creative ideas to unique marketing visions, untapped channels of communication, technology and superior levels of design and production . . . from the printed page, to television, big screen or the Internet . . . and the cell phone! Loiacono lives in Bonsall, California, with his wife of 36 years, Lori. He has four children and five grandchildren. He enjoys an active lifestyle of boating and outdoor activities and raising funds for charity.