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National Roll Out Plan

• Once through pilot the McDonald’s Channel rolls out to
3000 plus stores in 2010

• In concert with domestic roll-out our plan expands the channel footprint internationally with Singapore, Malysia, Thailand and to start

Capabilities Available

• Hyper local targeting down to the individual restaurant or footprint of choice

• More frequent new program updates

• “Primetime” can be separated out in each daypart (2 hours per)

• Local and regional promotional and sweepstakes activation

• Live feeds of sports, concerts, specials and events

• Local updates on news/weather/sports/entertainment and traffic

• Local high School sports strategy for air on channel

• Local community news, events and calendar

• On-air web tool for a more in-depth look behind the
scenes of special programming

• Channel can act as incubator for content and/or testing
of commercial and messaging

• Daypart specific programming (Late Night – Weekend – Daytime)

• Full interactivity through mobile applications

• Loyalty and Rewards Programs