Channel Sales & Marketing • Sizzle Video • Viva Las Vegas Video

Multi-Communication Instruments (McI) • McI Summary Video • Ask.com

Passion Point TV • Sports Desk • The Turntable • Covers

Branded Shows • Underwater Adventure • Motorsports

Interactive Games • Puzzled • Focus • Word Scramble • Eye Guess • Oreo Barbie (Puzzled)

Hyper-Local • High School Sports • Live Concert Feeds • News, Weather & Sports

Transitions • Bumpers • To Commercial

Sponsored Content • The Jumpitz • Freeline Skates

For Advertisers:

• Provide access to an enormous distribution network of valuable consumers that spend

• Provide a powerful extension to a brands marketing plan

• Highest quality HD video, sound and graphics to showcase your HD commercial

• Provide unique marketing instruments not found in the industry

• Provide category specific short form television shows for integration of your brand

• Advertise in a respected “family friendly”, “happy place” environment

• We work closely with you to maximize the effectiveness of your communication

• Use pilot to test unique messaging for alternative platforms

• Integrate your brand into custom created marketing instruments available

The Process

• Research is at the core of our process.

• We ascertain and discuss ideas that are synergistic with your overall marketing goals

• We become familiar with your current brand strategy (on-air, online, out of home and mobile)

• Will create and customize a pilot plan targeting your objectives

• You define for us what success looks like to you

• Given parameters of the space, we implement available research that measures your success

• Once we receive your feedback we create a customized package for pilot Oct-Dec

• Learn from pilot and formulate strategy to include a more robust, effective use of the channel as we add restaurants to Network

Eye Catching Media Instruments
With Your Specific Consumer Interest in Mind

Eye Keeping Consumer Interactivity Highlighting Your Brand Message

In the true sense of partnership we are reaching out to the content, marketing and advertising community to introduce ourselves and share the compelling opportunity the new McDonald’s Channel has to offer. Our goal is to work closely with you and offer intelligenc e on how your brand can best utilize the marketing power of the channel, now in Pilot. The channel is intended not only to enhance the customer experience but to provide a valuable extension to a brands marketing message across various consumer touchpoints, on-air, online, in-store, mobile, through e-commerce and in some cases outdoor. High Quality, HD screens, sound engineered to provide the ultimate customer experience with compelling and relevant programming, not multi-message windowing. Unique marketing instruments, customized for your brand, employ a 360 degree communication strategy to a captive audience in a family friendly environment. This approach promises to engage the consumer with integrity and associate your brand with top talent from Entertainment, Music, Sports and Lifestyle.